The money raised goes to the Ferndale Goodfellows, a longstanding organization that helps needy families in Ferndale at Christmastime. Organized through the Ferndale Fire Department, gifts are collected or purchased for children, including toys and clothing. Families are given food, and Seniors are also presented with presents by the firemen.
The Ferndale Pub Crawl took place on July 27, 2012 with thousands of visitors doing a walking tour of 22 Downtown Ferndale venues. The event was a fundraiser for four local tax-deductible charities: the Ferndale Police Auxiliary, FernCare, Ferndale Community Foundation, and the Michigan AIDS Coalition.