White Castle Announces Castle Bites, New in the Freezer Aisle
(White Castle, Sept. 21, 2022)
Columbus, OH – White Castle Bites are the latest innovation in the grocery freezer aisle. Inspired by the iconic flavor of White Castle Sliders, the new bite-sized snacks are made with 100% real beef and onions and wrapped in a crispy golden crust.
Castle Bites are rolling out in stores nationally with two flavors, hamburger and cheeseburger. Packaged in two sizes, the 18-ounce standard stand-up bag and a 40-ounce party pack, Castle Bites are always tasty and fun to eat.
Castle Bites were developed through a collaboration between White Castle, America’s first fast-food hamburger chain and leader in sliders, and Bellisio Foods, one of the nation’s largest, most trusted frozen-food companies.
“Castle Bites are a fun, new way to extend the Crave, offering a delicious option that meets the mark on distinctive taste,” said Lynn Blashford, CMO, White Castle. “In recent research, consumers have let us know they’re ready to try and ready to buy, something they will soon be able to do at retailers across the country.”
“Snacking at home has continued to grow as consumers seek convenient and delicious options that fit within new schedules and routines,” said Steve Young, CEO of Bellisio Foods, Inc. “Bellisio is proud to utilize our more than 30 years of experience in frozen foods and in snack rolls to launch such an innovative product. We’re excited to build upon our partnership with White Castle, especially following the successful launch of the White Castle Chicken Rings at retail.”
White Castle, home of The Original Slider since opening its first restaurant in 1921, was also the first fast-food brand to launch a retail division in 1987. Thirty-five years later, the family-owned business is a category leader in frozen Sliders, available at retailers large and small, in all 50 states.
Bellisio and White Castle recently launched Chicken Rings at retail this spring. The White Castle frozen Sliders, Chicken Rings and, now, Castle Bites will be available nationwide. Brandgenuity, the licensing agency for White Castle, brokered the partnership for both launches and is supporting the program rollout.
More information about White Castle’s retail offerings can be found at whitecastle.com/grocery.
Oakland County Times is on a QUEST to enjoy every local restaurant in Oakland County. This long-term project is a labor of love, supported by our friends at White Castle. White Castle is a family-owned company that is proud to be one of only 20 large employers to make the Fortune Best Places to work list in 2022. With steam-grilled sliders, crispy golden french fries, fantastic slides like onion chips or fried clams, and the best chocolate shakes, White Castle is a by far our top choice for a fast food meal. Check out their website at www.WhiteCastle.com.
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