Troy Chamber of Commerce
Unveils New Logo and Website
(Jessica Hruska, Troy Chamber of Commerce, May 24, 2016)
Troy, MI -The Troy Chamber of Commerce recently unveiled a new brand identity, signified by the introduction of a new logo and website that represent its growth and transformation. The logo and website were created by Basso Design Group, an award-winning digital marketing agency located in Troy and a member of the Chamber.
“Our new logo represents clarity, professionalism and shows our close ties to the city and to our members – the business community,” said Ara Topouzian, President/CEO of Troy Chamber. Distinguished by its icon of the city of Troy, the new logo utilizes monochromatic shades of blue and Museo Slab typeface that define the Chamber’s brand identity applied on refreshed marketing materials and the new website.
“Our website takes on a different feel and ease in order to create a positive experience for our members,” explained Topouzian. Highlights of the new website include: mobile responsive design, a shopping cart system that allows members to register for multiple events along with purchasing products and memberships, a blog feature, and much more.
To view the new website and logo, visit troychamber.com.