Starting the Year Off with Passion

Starting the Year Off with Passion

Thanks to Tangerine Road

(Crystal A. Proxmire, 1/21/2011)

Jodi Knittel is the queen of passion.  She has figured out her goals in life and paved the way for others to do the same.  Earlier this month she launched Tangerine Road, which is her vehicle for helping others move ahead.

As a passion coach, Knittel helps individuals and businesses zero in on what is important to them.  She conducts one-on-one group training about learning to listen to what your true priorities are, and how to use those to guide your choices in life.  The Passion Test is a process is based on NY Times bestselling book, The Passion Test – The Effortless Path to Discovering Your Life Purpose, written by Chris Attwood and Janet Bray Attwood.

Through Tangerine Road, Knittel offers a Passion Test workshop, one-on-one phone or in-person sessions, and group sessions like Ignite the Passion four hour workshop.

Knittel’s passion for helping others grew out of her job as an executive recruiter, helping others find work that would be rewarding for them.  It ripened as she learned about the Passion Test, and began training to guide others.  And now she has clients in several industries, and the perfect brand for herself.

If you check out, you’ll find a motif of bright colors and a carefree, yet clean-cut-looking theme.  “The colors are cool and they make me happy,” Knittel says.  “I was ready for something fresh and new.  Jeanne Ruzzin, creative guru at, helped me to re-brand my company in a way that would inspire Metro Detroit businesses to re-ignite their passion and drive for innovation.

‘I love tangerines and that refreshing burst I get when I start to peel one.  It is symbolic for the process I use when helping people gain clarity about their core passions.  Road honors the automotive industry and that the process I use drives passion in business to the forefront.”

After taking my company through the Passion Test for Business, it was clear that the unique mission of Tangerine Road is inspiring purposeful prosperity in business through love. Yes, I use the “L” word in business.  I believe it with all my heart. It is why grew in 10 years from upstart to $1 billion behemoth-they love delivering happiness to their customers. Zappos had a clear passion and purpose and made business decisions so that they could deliver that purpose.

Purposeful prosperity means making passion-based decisions instead of money-based decisions.  When your work is aligned with your passions no task is too tedious and you become the best at what you do. When you are good at and love what you do, people want to work with you and more opportunities will come your way. Your career- your business grows!  It is that simple. Look at the new, successful businesses here in Ferndale. Most of them are here because they love Ferndale. People do business with people they like, but they refer business to people they love.”

Steve Selvaggio, co-owner of Western Market, hired Knittel to help him refocus.  “Jodi Knittel is not only a very nice person, she is also a professional at the top of her game. She has helped me reignite my passions that I once knew I had. Finding your passion is not what Jodi does.  No that’s your work. She helps you navigate the road to finding it,” Selvaggio said.

To start the New Year off right, Knittel says “Set an intention for yourself.  Put your attention on it by taking action every day.  Action engages attention.  And then keep your focus on what you want to happen and be open to how it happens.  Drop the control; you have to trust yourself and others; and pick up the mantra of ‘no tension.”

Knittel’s next Passion Test Workshop is Monday, January 31st at the Ferndale Career Center. Starts at 6 pm. A 3 hour workshop for only $47. Seating is limited to 25 people.  Go to for more information on this or other opportunities to ignite your passion.

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